Our Story

Everything we do at Specialty Coffee Association of Europe (SCAE) is focussed on Inspiring Coffee Excellence through innovation, education, research and most importantly, communication. This is our vision to take speciality coffee out to the world, to educate consumers on this most fascinating beverage for the benefit of every level in the supply chain, whilst helping to ensure the long-term sustainability of our industry.

What We Do

As a non-profit membership association, SCAE has established an enormous network of coffee lovers and industry professionals across more than 90 countries worldwide, with many also working through a National chapter that offers a programme of coffee events, training workshops, competitions and social activities on a local level.

On the international stage which is also served by a world wide network of ASTs, we regularly host training days and workshops as part of our well-established Coffee Diploma System. As well we offer networking events, Field Trips to origin countries, and our annual World of Coffee event, which brings together thousands of visitors, exhibitors and competitors from all over the world to take note of the latest trends in coffee innovation, as well as to witness the exciting spectacle of the World Coffee Championships.

Our Values

Our Vision: to be the authority on delivering coffee excellence

Our Mission: to create and inspire excellence in the coffee community through innovation, research, education and communication

Our Values: excellence, knowledge, leadership, integrity, communication, competence, education and community

SCAE are open to everyone with a commitment to quality coffee, operating a “one member, one vote” policy at our bi-annual elections to our Board of Directors. We keep our members regularly informed and up-to-date through several media channels, including our quarterly magazine, Café Europa, and our monthly e-Bulletin newsletter, while also providing access to exclusive content such as research papers, contact databases and other essential data from within the speciality coffee trade.

We are a recognised force with governments and international organisations on a global level. We lobby strongly for the cause of quality coffee. Together with the Specialty Coffee Association of America (SCAA) and Speciality Coffee Association of Japan (SCAJ), we represent the speciality sector on the International Coffee Organization’s Private Sector Consultative Board. We take positions to defend coffee quality and to ensure a fair deal for everyone, and our voice is heard! We spearheaded the drive, now taken up by the ICO, to develop alternative uses for poor quality coffee and to remove it from the world market.