Your Roastery at the World of Coffee Geneva 2025: Apply Now
The World of Coffee (WOC) is coming to Geneva. From June 26 to 28, 2025, the global coffee community will meet in Switzerland. As SCA Switzerland, our aim is to make the diversity of our committed Swiss roasters known to an international audience.

Your Chance at the World of Coffee in Geneva
You have the chance to show your roastery and your coffee to an international audience – right in the middle of the action at the Swiss SCA Stand. This is a great opportunity to gain visibility, make new contacts, and represent the diversity of the Swiss specialty coffee scene.
In total, we are awarding 24 slots over the three days of the “WOC Geneva”.
What we offer you:
- The opportunity to present your roastery and coffees at the Swiss SCA Stand during WOC Geneva.
- A two-hour slot at our filter or espresso station.
- Two 3-day passes for the World of Coffee for you and your team.
- We will provide the necessary filter brew equipment, or a professional espresso machine & grinder.
What you bring:
- Your coffee: Bring a selection of your best coffees to present and serve to visitors.
- Your baristas: Make sure you have baristas for your slot to prepare your coffee and represent your roastery.
- Colabs: Maybe there will even be a collaboration with a participant of the Swiss Coffee Championships?.
- Your branding: Take the opportunity to make your brand visible with your coffee packaging, logos, or small displays.
- Why should we choose your roastery?
We want to offer a platform to roasteries that are actively involved in the Swiss coffee community. Tell us in your application why your roastery deserves a spot:
- What is your contribution to the Swiss coffee community?.
- Have you participated in the Swiss Coffee Festival (as an exhibitor, sponsor, volunteer)?.
- Are you perhaps even teaming up with a former Swiss Coffee Championship participant for your slot to show collaboration?
Apply now!
Fill out the application form and secure your chance for a presentation slot at the Swiss SCA Stand at the World of Coffee Geneva 2025.
We look forward to numerous applications and to presenting the Swiss coffee culture together in Geneva!